I absolutely hate X Factor but I can't help but admire it. Simon has managed to increase the revenue stream in three more ways
1. Being able to buy the track during the show so even the people who lose are making him money and the winner will have made him money on approximately twelve tracks before they even release their own songs/ album.
2. Setting up a link with Tesco to sell X Factor merchandise and then having one of their employees get through so they can mention the name of the store throughout the show (product placement anyone)
3. Nokia apps exclusively linked to the X Factor
Cynical moi? Certainly. Just see his bank balance explode when X Factor US starts and he tries to ruin their music industry.
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